Date: 1/16/25
Time: 9:30 am-12:30 pm
Location: MPEC
Instructor: Dr. Michael Soon Lee
Price: Free for members and non-members (FREE BREAKFAST) 

On October 31, 2023, a court found the National Association of REALTORS® and its members guilty of practices that overcharge sellers by forcing them to pay the broker for the buyers. Now, buyers’ brokers must negotiate their compensation directly with the buyer and seller. So, if you don’t have an agreement with your buyer to pay you a commission for your services you could spend months helping them to buy the home of their dreams and be paid NOTHING. Agents must know how to sell the value of their services to buyers, or they will lose clients to those who can show buyers the benefits of signing a Buyer Representation Agreement. Agents must become aware of this new way of doing business or they will lose clients to those who regularly practice Buyer-Brokerage.

Some of the benefits of this program include:

• Why regulators want buyers to pay their own agents directly.
• Making more money by turning away some buyers.
• Why buyers want to sign Buyer Representation Agreements.
• Getting paid even when the seller is not paying any compensation.
• Why buyers’ agents can no longer say their services are “free”
• Developing an all-referral business.
• Allowing buyers to show themselves property without fear of losing them.
• Getting buyers to sign listing agreements – every time.
• Rights and duties of both parties under Buyer Representation Agreements.
• Where to find buyers who will relate to you instantly.
• Which buyers do you NOT want as clients?
• How to go from selling real estate to “Client Counseling”.
• Why buyers are more likely to give referrals than sellers.
• How Buyer-Brokerage can triple your efficiency as an agent.